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Betano, a leading online betting operator, has announced the extension of its partnership with the Romanian Football Federation (FRF), marking a significant commitment to support and enhance Romanian football. The partnership extension, set until 2030, underscores Betano’s dedication to fostering football development and engagement within Romania.
Following two years of successful collaboration, Betano and FRF have worked together to elevate the Cupa Romaniei Betano, a prominent football league in Romania. The strategic deal between these entities reflects a shared vision to introduce innovative initiatives and competitions that bring football closer to fans, both in stadiums and through digital platforms.
In a statement, a spokesperson for Kaizen Gaming, Betano’s parent company, expressed enthusiasm about the extended partnership. The spokesperson highlighted initiatives such as the TV and digital show ‘Bate Cupa,’ designed to showcase the skills of all 24 qualified teams and their players in an entertaining and engaging manner. These efforts aim to empower football enthusiasts and enhance their overall football experience.
Betano’s Chief Commercial Officer, Julio Iglesias Hernando, reiterated the company’s commitment to elevate Cupa Romaniei Betano to new heights. The collaborative efforts with FRF align with Betano’s goal to support football development in Romania and create compelling experiences for fans, players, and stakeholders within the football ecosystem.
Cupa Romaniei, founded in 1933, holds immense historical significance in Romanian football. Despite interruptions due to World War II, the league has been an integral part of the country’s football landscape. The competition’s winner earns a coveted spot in the UEFA Europa League qualifiers, highlighting its importance within European football competitions.
Betano’s collaboration with FRF builds upon previous successful partnerships with notable sponsors such as Samsung Electronics, Ursus Breweries, and Casa Pariurilor. These partnerships have contributed to the growth and visibility of Cupa Romaniei Betano, showcasing the mutual benefits derived from strategic alliances within the sports and betting industry.
Betano’s strategic initiatives extend beyond national leagues, as evidenced by its role as the Official Sports Betting Partner for UEFA Euro 2024 and its support for the FIFA World Cup Qatar 2022. These global engagements underscore Betano’s position as a frontrunner in promoting football at both national and international levels.
As Betano and FRF embark on this extended partnership journey, the focus remains on continuous innovation, fan engagement, and football development. The collaborative efforts are poised to create lasting impacts, elevate Cupa Romaniei Betano’s profile, and contribute to the overall growth and success of Romanian football on a national and international scale.