Sportradar and CBA League Extend Partnership to Boost Global Basketball Presence

Enhancing Global Presence and Integrity in Chinese Basketball

Sportradar, a leading global provider of sports data intelligence and technology solutions, has announced an extended partnership with the Chinese Men’s Professional Basketball League (CBA League). This collaboration signifies a strategic effort to broaden the global presence of the basketball league while maintaining the integrity and quality of Chinese basketball.

Distribution of Over 550 Games and Content

The core focus of the extended partnership is the distribution of more than 550 games, including live matches, highlights, and short-form videos, throughout the regular season and post-season. Sportradar’s extensive network of international broadcast and audio-visual distribution channels will be leveraged to maximize the viewership of the CBA League across diverse global markets.

This initiative aims to enhance fan engagement, drive increased interest in Chinese basketball, and showcase the league’s talent on a global stage.

Maintaining Integrity Through Technological Solutions

Integral to the partnership is Sportradar’s commitment to ensuring integrity within the CBA League. The utilization of advanced technological solutions and products, such as integrity monitoring systems and data analytics, will play a crucial role in safeguarding the fairness, transparency, and authenticity of Chinese basketball.

By integrating Sportradar’s services, the CBA League reinforces its dedication to upholding the highest standards of integrity and sportsmanship, thereby enhancing trust among fans, players, and stakeholders.

Optimistic Outlook and Continued Growth

Shirley Lv, Senior Director of the CBA League, expressed optimism about the extended partnership with Sportradar. Lv stated, “We are delighted to extend our partnership with Sportradar and believe it will provide enriched possibilities and further awareness for CBA League, given the company’s extensive experience, global reach, and recent track record in enhancing sports content delivery and fan engagement.”

Unlocking Global Visibility and Engagement

Ben Turner, Head of Sports Content and Partnerships, APAC, and Head of Global Basketball at Sportradar, emphasized the strategic significance of the partnership. Turner stated, “Sportradar is the unparalleled partner to propel CBA League towards previously untapped levels of global visibility and engagement.

Basketball is one of only a few sports with significant global appeal, and Sportradar is committed to maximizing this potential for both the CBA League and our clients by delivering innovative content, enhancing viewer experiences, and fostering community engagement.”

Continued Innovation and Partnerships

In addition to the extended partnership with the CBA League, Sportradar recently entered into a multi-year strategic partnership with Oddin.gg, a leading provider of esports content and solutions. This collaboration underscores Sportradar’s ongoing commitment to innovation, expanding its offerings, and leveraging emerging technologies to meet the evolving needs of the sports and betting industries.

The extended partnership between Sportradar and the CBA League marks a significant milestone in the realm of global sports partnerships. As basketball continues to garner widespread appeal worldwide, this collaboration sets the stage for increased engagement, enhanced integrity, and amplified global visibility for Chinese basketball and the CBA League.

Through strategic initiatives, technological advancements, and a shared commitment to excellence, Sportradar and the CBA League are poised to elevate the sport to new heights and captivate audiences across continents.